Valley View Christian Church Bulletin

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Designer’s Name: Sarah Rosie Hester
Valley View Christian Church; Dallas, TX

From Sarah:

When I started as Communications Director, the bulletin was pretty static, with four “blocks” of featured information and events. People told me they never picked it up because they felt it was the same every week, or that they only used it to write notes on the back and never looked inside. Obviously, we needed to create something that added more value to their church experience! I started by asking what a visitor would need to get context for the service, and then what an attender might need to be convinced to invest in what we’re doing. I launched a re-design just in time for the Easter season in 2016. These days, my pastor sends me a devotional paragraph to introduce the sermon series, we have a section that explains potentially confusing parts of the service, we feature 3-5 upcoming events, a volunteering opportunity, and have a calendar of important dates for the next 2-3 months. I’m keeping my eyes open for fresh ways to update the bulletin in the near future. (I’m thinking about trying a rack card style! Less folding, easier to stick on the fridge… We’ll see! Further up and further in!)

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